What is SEO?
Search engine optimization (SEO) is the way to improve the traffic to
a web site from search engines via "natural" ("organic") search
results. Typically, the earlier a site appears in the search results
list, the more visitors it will receive from the search engine. Most
of firm offer various tools for SEO and the cost of SEO goes high with
that. But they do not know what lies in each segment of the SEO
service. SEO Company offer mainly two type of SEO On Page SEO and Off Page
SEO.
Most of SEO Company give Website Optimization along with Off Page
optimization and also include a long term Off Page optimization to
improve rankings which add huge cost to promote any site. Yes, it
helps in ranking but most of company actually does not work on pages
properly to see that it should be the best page then its competitor.
As this require a mind game and knowledge to see various factors to do
on page Optimization. Most of SEO expert normally work on some Meta tags and little bit of text.
But is the relevancy of the same with entire page, they do not know.
As per findings if a
on page optimization is not done properly, off page optimization is
not
going to help much specially for competitive keywords. On page
Optimization has more the 70% value for entire process and if not done
properly then it may be a wasted effort and money on off page
optimization. For example if you type a keyword in search engine you
will find many sites in TOP 10 which will have very good page and back
Links with good PR. But in these TOP website you may find one site
which has poor back links then the other sites with low PR and still
have place in TOP 10 or TOP 20. Why? If you see carefully that page
must be very well done with 100% keyword relevancy for that particular
keyword.
But how to do the On
page Optimisation to win? That’s a tricky question as there is no
definite rule for this and there are many check points for each page
and for each keyword.
-
You must choose Keyword for any page carefully
-
You must use proper text for meta tags.
-
Use H1, H2 tags
-
Try to fix the best possible way to fix keyword relevancy.
|
