Initial
Site and Target Audience Analysis
Discussions
with client / Q&A about the site, target audience, business etc.
Site
audience analysis.
Initial
site analysis including Page Rank, link-popularity & search engine
saturation analysis
Keyword
Research
Raw
keyword research
Detailed
keyword research
Site
Page Rank based keyword phrase ranking evaluation
Keyword
analysis and value additions
Keyword
selection – up to 15 keyword phrases
Search
Engine Friendliness Analysis
Site
design analysis
Site
architecture analysis
Site
directory structure analysis
Site
filenames analysis
Site
navigation analysis
Site
HTML & scripts code analysis
Site
content analysis
Competition
and Ranking Analysis
Initial
pre-optimization site ranking report with 15 finalized keyword
phrases
Competitor
ranking analysis
Competitor
PR analysis
Competitor
link-backs analysis
Competitor
site search engine saturation analysis
Competitor
site SEO levels analysis
Site
Code Optimization (Number of pages)
Customized
optimization of up to 15 different important pages with 15 keyword
phrases
Creation
of targeted, optimized meta tags.
Implementation
of optimized filenames, image names & directory names.
Creation
and implementation of customized 404 Error Page
Handling
of older file name/directory names ‘301 - Permanently Moved’
redirects
Creation
of a search engine friendly site map
Creation
of optimized text-based navigation of the site
Optimizing
inter-linking within the web pages of the site
Controlling
content headings through optimized CSS (Cascading Style Sheets)
Addition
of robots.txt file for excluded content
Hand-submissions
of the Home Page to major search engines and directories
Pre-selection
of most appropriate site categories and submission text
Hand-submissions
to Free search engines & Directories Submission to Free
trade-specific search engines, directories
and yellow pages
Paid
Inclusions of Home Page to Inktomi, Fast, AltaVista, Teoma and
Lycos
Assistance
in identifying the most appropriate category for Yahoo Submission
Submission
Report
