There are two things. SMO and SMM.

SMO refers to the process of refining a website (optimizing it) so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the "digg this" and "add to delicious" icons and links that are all over the web today.

If you are actively tweeting or posting new content on social networking sites you can add widgets to your web site that make it easy for visitors to stay up to date with your latest tweets and posts. Adding these widgets to your site makes social networkers aware of your presence on social media sites and gives them one-click option to follow your tweets or become a fan.

In other words, Social Media Optimisation (SMO) and promotions are a good way to get noticed by people who can eventually turn to customers. Here are the benefits it offers to you.

SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg's homepage to spreading a viral video by putting it on YouTube and other social media websites. It's about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.

WE offer whole ranked of SMO and SMM:

We help to make this dream a reality through various SMO services and help boost your company image, brand image, and product identification. Take a look at our services that would help you optimise your website in social network.

• Building Branding and On page work for website.

• Creating profile and write unique contents for the same.

• Write content regularly and also post them on various viral marketing media.

• Maintain the relevant group and bookmark.

• Paid promotion of Facebook etc.

• Article writing and posting on Social Media as well best of article websites.

• Combine all media and interlink to bring people to website and generate relevant traffic.

• Promoting Social Bookmarking

• Helping in Blogging and Video Blogging

• Conducting Video Submission

• Developing RSS Feeds

• Promoting Manual Link Requests to Similar Sites

• Increasing One Way Links