Many people still be worried how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Jack and Jill . Jack runs a company called JackCo and Jill runs JillCo. One day while looking at Jill;s site, Jack notices that Jill has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Jill has added the words “JackCo” to his “keywords” meta tag.
Should Jack be concerned?
At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.
So, Does Google ever use the “keywords” meta tag in its web search ranking?
Ans is, In a word, NO. As many people are stuffing this tag more and more using competitor name also some time. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from google main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in google search ranking at present.
There are many META TAGS that google care.
<meta name=”description” content=”A description of the page” />. This tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.
<title>The Title of the Page</title>. While technically not a meta tag, this tag is often used together with the “description”. The contents of this tag are generally shown as the title in search results (and of course in the user’s browser).
Many more like :
<meta name=”robots” content=”…, …” />
<meta name=”googlebot” content=”…, …” />
<meta http-equiv=”Content-Type” content=”…; charset=…” />
So does Description Meta Tag helps with SEO. Well, the answer to that question depends. What is your definition of SEO? Is it just increasing your site’s search engine ranking; or is it increasing your site’s search rankings, visitors, quality of visitors, and conversions? Well if you answered the latter – as you should have – then the answer is yes it does help with search engine optimization!
So how to rank well and use keyword? You must use keyword in Desc but in a decent manner with desc of firm services also, not just stuffing them hard. Also you must use the same In title and in the content of the page. Now I’m not going to tell you how? You must be smart enough to use them well!!!