How to monitor online reviews

Online Reputation Management

It is quite obvious that online reviews are one of the most important things in local businesses and can be an asset for a great business. Online reviews are playing well enough in the market. As per the reports and surveys, about 93% of people go through the reviews of a website before buying any product and service. People generally trust online reviews and they decide whether to trust the company or not. Another amazing and best thing about online reviews is that Google gives priority to those websites that have reviews. That means, if you are a local business and have reviews on your website then there are chances that Google will give you good rank on the search engine.

Having good online reviews is good but have you ever that what about those bad reviews? It is good to have reviews on your website and attaining a good rank on the search engine but it is obvious that the audience only trusts you because of the good reviews not for the bad ones. According to the survey of MOZ, 88% of the audience avoid trusting on a company because of their bad reviews. No business wants any kind of loss based on the reviews on the website. The market has become so broad that if it has a problem then solutions are on the other side, you don’t have to worry about anything. There are techniques through which you can monitor your online reviews. In this blog, we will discuss about how to monitor online reviews on your website that can help you to make great changes in your business.

Online Reputation in India

Just like other big and well-known brands, your local business can be a new and fresh subject of new news, consumer reviews, social media comments and blogs. You need to be very sure about the reviews and should know how to monitor them.

Monitoring what people are saying about your business assists businesses to track your online reputation, improve your service and products, respond to comments in the particular time period and improve customer experience on the basis of the online reviews on your website.

Here in this further blog, we will discuss the tools and methods through which you can monitor your online reviews. The things we are about to discuss also includes several services customized for multi and single location businesses along with the tools with particular industry sectors, such as automotive, travel and medical.

  1. Social mention

Social mention is as similar to google alerts. In advance and based on return search queries, it shows information about terms given following:

  1. Reach- the portion of your impact.
  2. Brand Strength- the possibility that your organisation is a topic being discussed by the people on social media platforms.
  3. Passion- the possibility that people talks about your organisation will do on a constant basis.
  4. Sentiment- the ratio of negative to positive remarks.

These terms are also including a list of some of the top keywords, sources, hashtags and users, for example, Twitter, YouTube, and Facebook. Price is totally free.

  1. Google Alerts

Google alerts mostly search for articles, news stories, and blog posts in the search engine database based on the requested queries. Just Enter the name of your company or keywords related to your products, receive email alerts, and business along with the results. The price is totally free.

  1. Review Trackers

For multi and single location businesses, this tool monitors several major review sites. Review tracker has some features that include Customer feedback landing pages, Hoot suite integration, email notification and daily scanning of new reviews. The price starts from at $29 per month for per location businesses.

10 Things You Need To Know About Online Reputation Management

Online Reputation management

In today’s time, the internet is known to have billion of users. Due to which online representation of each company is very important. In order to maintain a positive online image, today almost all the companies, as well as brands, spend a lot of money on online customer care & reputation, internet marketing and social media presence.

Here are 10 things that you need to know about online reputation management

Online Reputation Management

 Who requires online reputation management?

All the websites that have social media presence can benefit from online reputation management services. Be it a small or large business, everyone benefits from the services that are provided by ORM experts. If you want to showcase your new skills, enhance your business online trail, or lessen the diffusion of detrimental information, you can take the help of ORM.

 What is your duty here?

As an owner of your business, your task is to ensure that your online presence does nothing which can obstruct your business. You need to maintain your profile and timeline true and clean for others to view. If you want to prevent all kinds of the mishap, then always post content that is related to your business. Avoid involving in conversations that hurt sentiments.

 Do not remove comments unless needed

If you have comments related to racist, imprudent or offensive then you can delete it as deleting pessimistic comments shows that you acknowledge your fault and trying to cover up an issue. But it is said that instead of removing any comment it is better to respond.

 Reply as soon as possible

 Remember that if you leave negative reviews answered or unchecked then it is going to spread on social media just like fire. So whenever you receive a comment on social media platforms such as Facebook, then you should try to reply within an hour as most of the people see the comment within an hour. To avoid and minimize the damage, respond quickly.

 Why your actions are crucial on the internet?

One of the biggest advantages of your actions of the internet is that you create a positive online reputation. It is important for you to keep a check on the activities. You need to engage an employee who can match the needs of the profile or look for a place to buy something because everything is available under your fingers.

 Bring out only quality-oriented content & guest post

Today one of the serious problems faced by business owners is to manage the unconstructive reviews on Google’s search results apart from negative customer feedback and social media feedbacks & comments. So the best way to deal with this problem is by posting premium-quality content and guest posts.

 Where does the appalling information go?

It is almost impracticable to remove information from the internet entirely but there are ways through which effects of negative information can be minimized and revelation of positive achievements can be maximized. The online reputation management company will look for shifting the downbeat or fake information from the first page of a Google search and replace it with encouraging & factual information.

 How to know that you need support?

If you are confused that when you need to the assistance ORM experts then just do one thing Google your brand name. When you see the search results at the front of your eyes, you can ask yourself whether you have wanted to see yourself there. If you get the answer that no, you have visioned for something else, then hire ORM experts so that your mistakes can be corrected.

 Share achievements

It is very important for you to add some affirmative image to your company reputation and this is possible only by sharing some recognitions, product achievement awards, certifications as well as accomplishment stories. In this age of information, news spread just like a fire, so with your little good action, you can easily boost up your ratings.

 What is your contribution?

Your prime contribution can be a blog for your business. If you want to engage customers on your website then go for blogs, while this will also assist you to win trust.

Therefore, the above-stated are top 10 things that you need to know about online reputation management. 

The Complete Guide to Improve Your Online Reputation

Online Reputation Management

Online Reputation Management is one of the practices of engaging with the community of people who use a search engine to find you, rate & review your company, comment on your social media pages as well as interact with your company online.

A strong Online Reputation Program helps to make sure that online business listings are accurate so that people can find you easily, while it also enables you to harness the power of the conversations happening about you online in order to strengthen your brand promise.

Your online reputation is considered as the reflection of your overall brand as well as business health and also a leading indicator of future growth. ORM often assist you to enhance your online visibility, increase customer conversion & retention as well as attract new customers. With the help of online reputation management, you will not only improve the quality but also efficiency of operations resulting in driving revenue as well as better business outcomes.

Here are some ways that can help you to improve your online reputation

Online Reputation Management

Ask Your Customers to Write Reviews

There might be chances that you have some negative reviews online right now which must be hurting your reputation. Don’t worry this is bound to happen because it is an unpreventable part of being in business because not everyone is going to have the best experience with your company.

Remember that negative reviews are going to stand out more, if you don’t have lots of reviews online. But don’t get sad think about your customers who are happy with your business. You need them to review your brand.

 Expand Your Presence

Search that where can people find out more information about your business? Don’t try to rely on just one platform for reviews as well as ratings. Customers always have different preferences for researching brands. It is great that your business has Face book page. But only one platform is not enough. Take a look at which review sites your consumers trust the most like Google, Trip ad visor, yellow pages as well as Yelp.

Remove Ads from Your Website

There are chances that you may not realize it, but your website must be hurting your credibility. There can be some design choices as well as elements that must be turning people away and making them think that your business is dishonest. You need to correct also these things as soon as possible.

Recognize the top elements that add credibility to your website as well as compare them to those on your own site. The first thing which you need to do is get rid of all the ads that you are currently running for other businesses.

 Publicly Respond to Customer Complaints

It can be a tricky situation when users write unfavorable reviews about your business online. This is obvious that you will defend yourself but remember at the same time you don’t have to start the argument with anyone. Though, ignoring complaints is not the best option because people always want to see how you are handling the negative situation.

Therefore, following also this guide can help you to improve your online reputation.

Take These Steps to Start Improving Your Reputation Score Today

Online Reputation Management

Your brand’s online reputation is constantly developing as well as re-defined by every social media review, comment and blog post. People often make judgments and buying decision-based on content online, when they discover your business.

If you wish to stay ahead and keep your business afloat, then you need to dynamically manage as well as enhance on all the feedback which you receive from the internet.

No reputation score is ever built with just a single step. Since it is a continuous calculation, you must be wondering from where you should start? What is going to work and make sense? Below stated are a few steps that will help you in enhancing your reputation score today.

Online Reputation Management

Affirm your listings

If you have not claimed your listings till now, then now is the time to do so. Nowadays search engines as well as social media sites are also actively asking for the reviews and help to affirm your business on their platforms.

You need to consider one point importantly how your customers will get in contact with you as well as what platforms they are using to engage with your business.

Have a sense of what people are saying as well as begin crafting an engagement strategy, once you develop a presence on those sites.

 Observe your online reputation and presence

When you monitor your brand online, you come to know that what your brand image looks like in current. This is the first step when you don’t know what’s working and what’s not.

If you are running a restaurant, tourist attraction or bar, then you must monitor review sites. In case you sell products, then do have your eyes on Amazon, eBay as well as other online retailers.

 Ask for reviews

Requesting customers to weigh in is one of the time-honored marketing tactics, one that even Google endorse you to build your SEO profile. You need to do in a way that is simple, easy and comfortable for your customers as well as to have a policy in place at the time when a review that’s less than glowing is posted.

Remember that picking up a bad review with grace as well as tact is perfect for your Reputation Score because customers have their mindset that if there is any problem you will care enough about it in order to attempt to resolve it. When asking for reviews with integrity then it will open a door to stronger relationships with your customers as well as demonstrate why they need to respect and trust you.

 Run an SEO assessment

An assessment will help you to tell how you are doing and where you need to work for improvement in some cases. Therefore, scheduling the regular SEO assessments helps to provide you access to metrics that can help you see how your SEO health as well as online reputation are improving.

Therefore, these are some of the steps that can help you to enhance your reputation score.

Top 10 Best Online Reputation Management Service Providers – 2018

Best Online Reputation Management

The world is going through a tug of war where every brand or business is ensuring to let down their counterparts in every way possible. So that demands the firms to hold strong till their reputation is at stake while confronting their cut throat competitors and also ensuring that business won’t get impacted in the process. History has witnessed a number of big names smelling dust in a matter of few hours just because of a certain negative news or tweet online about their business. Though the people and businesses still can’t show their back to these issues, there are still some escape plans and strategies out of it. Online Reputation Management firms can be quoted as saviors in this context as they are someone who knows best about dealing with such threats with all the expertise. In the same regards, we have listed down below some of the top most ORM companies of 2018 which have made their mark in the Global market. Continue reading “Top 10 Best Online Reputation Management Service Providers – 2018”