In this competitive world companies trying hard to get more business and for that they try many media and techniques. Online is the new media that many firm are now trying to catch more customers. AS paid search market continues growing month-over-month and margins are shrinking. Now search engines also have the higher cost per hit and making more money then actually seller.
PPC as it seems easy so people try it most, but in long run it cost hell lot of money and if you really look at large segment of business you need a reliable technology that help you grow with less Investment nad gradually help you grow at low cost of web site maintenance and online promotion expanses. However, the majority of companies seem to avoid moving into SEO despite the popularity of the overall market size. Unless one someone actually check on to another company that’s doing well via SEO and many other promotional method then paid search.
SEO doesn’t require a huge investment, unless you hire a TOP SEO firm, that charges an excessive amount of money to have a new hire learn how to do SEO at your company’s expense in time and wasted resources. One must choose SEO partner very carefully, but once you have done the right selection, then you can see the future growth. If you look at your paid search bill and check on ROI, you will be surprised that the margin are shrinking now. Above all there are many players and you do not know where to go….Where as SEO help in taking all search engine together and help you grow in most of them.
Many SEO firms don’t offer audit services, except at a very expensive level. But if have a good consultant to come in and provide a one-time audit to help you see where you are and what it will take to get some decent exposure VIA all media (PPC or SEO).