Why local search optimization?


Are you really interested to get your sales going high? Are you trying SEO and even after ranking you are not getting leads?

Probably you are not targeting right keywords. Many firm uses GLOBAL keyword to get rank but their actual operations are limited to a geographic region so even when people find them, do not actually send query. As in growing vertical in search, many companies are now recognized the value of local search engine optimization can have on their site traffic. Also known as regional search where we target local keywords also. It is basically Geo targeting your target segment/audience when they search.

Local search is best for company who provide services, or a retailer/Trader that has many locations. In This case website traffic or search traffic may not be really good but the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.

So, here’s what you need to do in order to rank for local seo:

You must have proper CONTACT US page and must have your location(s) full address. If you can keep it on Quick Contacts also.

Since some people start with an area code, so if you have a regional number, list that as well be sure to include driving directions to your location. And also Google map is a good idea.

Use a mapping service to display your location

Keep a location MAP pictures and name them with your street address

Post classifieds, make sure your site appears in regional directory that might be online.

Keep more of local keyword, Place the regions you want to rank for in your page titles

Place anchor with location as part of it.

Most of these techniques are are not only common sense, but also good web design. If you’re in business, you want people to be able to find you, right?

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