Negative comments, reviews, and online content can influence how customers perceive your business. We help identify harmful content, assess legitimate removal options, respond strategically, and strengthen your positive online presence.
Negative comments, reviews, and online mentions can affect how potential customers view your business. But the right response starts with understanding where the content appears, why it is harmful, whether it can be addressed, and how visible it is in search results.
Our approach focuses on more than simply trying to remove negative content. We review the situation, identify realistic options, respond where appropriate, and strengthen the positive information customers find about your business.
Identify negative pages, comments, or reviews appearing prominently for your brand.
Understand whether the information is outdated, misleading, inaccurate, or genuinely harmful.
Assess negative feedback across relevant review and business platforms.
Look at comments and discussions that may influence customer perception.
Determine whether reporting, moderation, correction, or removal may be appropriate.
Strengthen useful, trustworthy content so customers can find a more complete picture of your business.
Negative information can appear in many places across the internet – from search results and review platforms to social media, blogs, forums, and third-party websites. The impact depends on what is being said, where it appears, how visible it is, and how customers interact with it.
Before deciding how to address negative content, we first identify the source, understand the situation, and determine the most appropriate response.
Unfavourable pages appearing when customers search for your business, brand, products, or key people.
Critical reviews on business and review platforms that may influence customer decisions.
Outdated, incorrect, incomplete, or misleading information that creates the wrong impression.
Public comments, posts, or discussions that can spread quickly and affect brand perception.
Unfavourable third-party content that may continue appearing in branded search results.
Forum posts, complaint pages, or customer discussions that can remain visible long after the original issue.
Not every negative comment, review, article, or search result can simply be deleted. The right approach depends on where the content is published, who controls it, whether it violates a platform’s policies, and whether a legitimate correction or removal route exists. CNET’s existing reputation-management approach also recognises that much online content may remain available and may instead need to be addressed through search and content strategies.
Our team evaluates the situation first and then chooses the most appropriate path – whether that means requesting a correction, reporting policy-violating content, responding to a review, improving inaccurate information, or strengthening positive content that can better represent your business.
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